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Son Ye-jin’s star power boosts golf brand
Beloved Korean actress Son Ye-jin extends her endorsement contract with golf brand PIRETTI through 2024, captivating audiences worldwide. Despite reducing public appearances and film projects after marriage and childbirth, Son’s allure remains undiminished, fostering brand loyalty. Her personal passion for golf is showcased on social media, where her golf attire, including polo shirts, pleated skirts, calf-length white socks, and sneakers, garners widespread attention. Son’s popularity soared in Asia after her role in the Korean drama "Crash Landing on You," boosting PIRETTI’s product sales. With her enduring charm and influence, Son’s star continues to shine bright as she balances her personal and professional life.2024/02/07 17:46